Red Bull: Curates the Cumby
Brand Film
2013
CO-DIRECTOR / PRODUCER / EDITOR / SOUND DESIGN / COLOURIST / TITLES
A lot of preplanning went into this piece, particularly regarding the types of assets we hoped to accumulate. I knew I wanted a combination of regular, off speed, slider and timelapse footage to work with. The original brief called for a hip hop vibe to compliment the graffiti, however searching through the enormous Red Bull music library I stumbled upon the track I used in the film and I immediately knew what I wanted to construct. We had a regular collaboration with Red Bull so there was a sense of trust there, but I must confess I was a little nervous when presenting them with the piece for the first time. Fortunately, they absolutely loved it, head office even sending us a note saying it was the best branded venue video they had ever been involved with, so we were pretty chuffed about that.
Brand Film
2013
CO-DIRECTOR / PRODUCER / EDITOR / SOUND DESIGN / COLOURIST / TITLES
A lot of preplanning went into this piece, particularly regarding the types of assets we hoped to accumulate. I knew I wanted a combination of regular, off speed, slider and timelapse footage to work with. The original brief called for a hip hop vibe to compliment the graffiti, however searching through the enormous Red Bull music library I stumbled upon the track I used in the film and I immediately knew what I wanted to construct. We had a regular collaboration with Red Bull so there was a sense of trust there, but I must confess I was a little nervous when presenting them with the piece for the first time. Fortunately, they absolutely loved it, head office even sending us a note saying it was the best branded venue video they had ever been involved with, so we were pretty chuffed about that.